About V4B Business Finance

Professional Service

Years of experience working in the sector.

Fully Independent

Save time looking for what your firm needs.

Great Support

We are here to help you find the right financial solution for your business.

Why V4B Business Finance?

Whether you are looking for a short-term loan to cover a cash flow expenditure such as tax, or a longer term investment such as acquiring another business, our expertise lies in a personable service working for YOU to build a finance solution to support your strategic objectives.

We achieve this by having direct access to underwriters, and internal knowledge of what they require providing a hassle-free experience which reduces the time you spend dealing with it allowing you to concentrate your time on what you do best!

Hassle-free, fuelling your ambition.

Prioritising the needs and satisfaction of our clients by sourcing and providing the most applicable financial solution for their very specific requirements.

We believe that Excellence Wins!

Striving for the highest standards in every aspect of our work, ensuring exceptional customer experiences and providing honest solutions that suit client’s needs.

Building trust through honest, transparent, and ethical business practices, ensuring clients feel secure and valued. Our team have long standing relationships with clients spanning over 20 years which is testament to this.

Providing consistent and dependable services, ensuring that clients can always count on us to meet their needs. This is proven by our long standing client relationships.

Anticipating client needs and offering proactive solutions that support their strategic goals and long-term success.

Our Senior Management Team

The senior management team at V4B Business Finance excels in cultivating strong client relationships and providing tailored financial solutions that support the strategic objectives of businesses. Their expertise and dedication ensure a hassle-free, professional experience, enabling clients to focus on their core operations while achieving their financial goals. The team’s commitment to integrity, professionalism, and trust has built a solid reputation over the years, contributing significantly to the company’s success and high customer satisfaction rates.

Richard Boreham

Group CEO

group ceo

Richard Boreham

What do you enjoy most about your job at V4B Business Finance?

What I enjoy most is knowing that V4B Business Finance has made a real difference for our clients and helped them achieve their goals. There’s nothing more rewarding than seeing satisfied clients thanks to the work we do.

Fun Fact or Interesting Hobby

For me, work is my hobby—though it’s definitely a serious one! I’m deeply passionate about what we do at V4B and find great fulfilment in the process of helping businesses grow.

If You Could Have Any Superpower, What Would It Be?

I’d choose to be clairvoyant. The ability to foresee future challenges and opportunities would be invaluable, especially in the world of finance.

How Do You Approach Helping Customers Find the Best Finance Solutions?

My approach is simple: I listen carefully to each customer and make sure I’m always learning. Understanding their unique needs allows me to find the most suitable finance solutions for their business.

Pete Hollingsworth

Managing Director

MANAGING DIRECTOR

Pete Hollingsworth

What do you enjoy most about your job at V4B Business Finance?

I enjoy working with my colleagues and clients, helping them achieve their financial goals and building long-term relationships. I also take great pleasure in developing new funding lines with funders and strengthening those partnerships.

Fun Fact or Interesting Hobby

I’m an avid traveller and have attended many F1 Grand Prix events around the world. I used to be a keen road cyclist and am looking to get back into it. I have a passion for motorsport and cars with V8 engines. Also, I once lived in Dubai!

If You Could Have Any Superpower, What Would It Be?

I’d choose time travel, so I could go back and have a chat with my younger self.

How Do You Approach Helping Customers Find the Best Finance Solutions?

My approach is all about listening to the clients’ needs and requirements, understanding and identifying the best solutions. I firmly believe in “the right product, right place, at the right time.”

Andrea Lyons

Director

DIRECTOR

Andrea Lyons

What do you enjoy most about your job at V4B Business Finance?

What I love most is the relationships I’ve built at V4B, both with my colleagues and my clients.

Fun Fact or Interesting Hobby

I’m a devoted Wrexham FC fan, and my daughter (who lives in New Zealand) is trying to teach me Cymraeg!

If You Could Have Any Superpower, What Would It Be?

I’d love to cast spells—perhaps turn people I don’t like into frogs?

How Do You Approach Helping Customers Find the Best Finance Solutions?

I make it a priority to get to know the customer and understand their needs. After gathering all the relevant information, I work to match them with the most suitable financial product for their business.

Tracey Jones

Finance Director

finance director

Tracey Jones

What do you enjoy most about your job at V4B Business Finance?

I love being part of a team of highly skilled individuals who are all focused on helping like-minded businesses thrive. Working alongside people who are dedicated to making a positive impact is incredibly rewarding.

If You Could Have Any Superpower, What Would It Be?

I’d love to be able to fly! It would let me see the world without the need to get on a plane—because I really don’t like flying!

How Do You Approach Helping Customers Find the Best Finance Solutions?

My role is to ensure the team stays up-to-date with current compliance guidelines, which helps us provide the best, most secure finance solutions for our clients.

We wouldn't be who we are, without our amazing team!

Coenraad Rossow

Commercial Sales Manager

COMMERCIAL sales manager

Coenraad Rossow

What do you enjoy most about your job at V4B Business Finance?

It’s the people. I’ve worked with Pete, Andrea, and others at V4B for over 15 years. Helping develop new strategies and building the business for long-term success keeps me excited about being here.

Fun Fact or Interesting Hobby

I enjoy surfing, sea fishing, and golf. I’m also passionate about leadership development and involved with The Global Leadership Network, which has helped me grow as a leader both personally and professionally.

If You Could Have Any Superpower, What Would It Be?

To have the energy of a toddler, the wisdom of a saint, and the ability to truly understand what people need. A mentor once told me, “You have two ears and one mouth—use them in that order.”

How Do You Approach Helping Customers Find the Best Finance Solutions?

By listening closely to customers’ needs and ensuring we find solutions that support their long-term goals.

Mark Paddock

Senior Account Manager

SENIOR ACCOUNT MANAGER

Mark Paddock

What do you enjoy most about your job at V4B Business Finance?

I enjoy speaking to a variety of people and being amazed by what their businesses do and how they help others. It’s rewarding to think that by supporting their growth, I’m also part of their journey.

Fun Fact or Interesting Hobby

My family often laughs at how emotional I can get watching movies—though I always claim it’s just hayfever! I’m also not a fan of horror films, which likely comes from hiding behind the sofa as a kid while watching Jaws.

If You Could Have Any Superpower, What Would It Be?

I’d choose the ability to self-heal. Health is everything—without it, every other aspect of life is affected.

How Do You Approach Helping Customers Find the Best Finance Solutions?

I think it’s important to understand where a business is now and what it’s trying to achieve. I aim to help clients realise their plans and projects sooner, especially as their cashflow demands increase with growth. My role is to ensure that any funding we provide supports, rather than hinders, their progress.

Paul Ricci

Senior Account Manager

senior account manager

Paul Ricci

What do you enjoy most about your job at V4B Business Finance?

I love working with my fantastic colleagues and getting a real buzz from finding the right funding solutions for our customers.

Fun Fact or Interesting Hobby

I once achieved a hole-in-one at The Cheshire Course at Carden Park—though it cost me a fortune at the 19th hole!

If You Could Have Any Superpower, What Would It Be?

I’d love to make everyone happy in this mad world.

How Do You Approach Helping Customers Find the Best Finance Solutions?

My approach is to establish the customer’s needs and aim to find the best finance solution. I strive to be both professional and friendly, always ensuring I never over-promise and under-deliver.

Glen Trew

Senior Account Manager

senior account manager

Glenn Trew

What do you enjoy most about your job at V4B Business Finance?

What I enjoy most is becoming an integral part of a company’s aspirations by providing the financial solutions that help them achieve their goals. Being part of a highly experienced and supportive team at V4B is also incredibly rewarding.

Fun Fact or Interesting Hobby

I have many fun facts, but Elliott doesn’t believe a word of them!

If You Could Have Any Superpower, What Would It Be?

I’d love to be a timelord—not like Dr. Who, but with the ability to control time forwards and backwards. Just think of the possibilities!

How Do You Approach Helping Customers Find the Best Finance Solutions?

I take a consultative approach, allowing me to uncover what my clients really need at any given time during the fiscal year. This helps me tailor the best-fit solutions to meet their specific requirements.

Roland Van Rooyen

Business Finance Consultant

Elliott Boreham

Business Finance Consultant

finance consultant

Elliott Boreham

What do you enjoy most about your job at V4B Business Finance?

I enjoy working with the fantastic people we have, both in and out of the office.

Fun Fact or Interesting Hobby

It’s amazing how filling out a questionnaire makes you realise how bland your life is! Outside of work, I enjoy clay pigeon shooting, watching football, and travelling. And of course, I’m passionate about supporting clients with their financing needs.

If You Could Have Any Superpower, What Would It Be?

I’d choose every superpower—does that count?

How Do You Approach Helping Customers Find the Best Finance Solutions?

I believe the best approach is to listen carefully to a client’s requirements or plans and then find the most suitable solution for them. Many clients can feel overwhelmed by the number of finance options available, so I focus on guiding them to the option that best suits their business.

Alfie Newell

Sales Administrator

Alfie Newell

What do you enjoy most about your job at V4B Business Finance?

I love working in such a friendly, laid-back environment while still maintaining professional standards. It’s rewarding to ensure that all funder and client requirements are met, and I appreciate the opportunity to grow my knowledge base daily. The great people across the whole group make it even better.

Fun Fact or Interesting Hobby

Outside of work, I enjoy going to the gym and taking long walks to explore the beautiful scenery around North Wales.

If You Could Have Any Superpower, What Would It Be?

I’d choose shapeshifting and teleportation—imagine being anyone, anywhere, at any time!

How Do You Approach Helping Customers Find the Best Finance Solutions?

In my role, it’s crucial to understand our clients’ businesses just as well as I understand funders’ requirements. This knowledge allows me to match the right funders with the right clients, ensuring their needs are met. I also use this understanding to assist my colleagues in placing their clients with the most suitable funders.

Georgina Lincoln

Marketing

marketing

Georgina Lincoln

What do you enjoy most about your job at V4B Business Finance?

I enjoy the variety of marketing projects that finance allows me to be involved in. Collaborating with the team to develop strategies and seeing the results of our efforts is incredibly rewarding. Contributing to our success while continually learning and growing in the process is what I find most fulfilling.

Fun Fact or Interesting Hobby

In my free time, I enjoy walking and exercising—it’s a great way to unwind and stay active.

If You Could Have Any Superpower, What Would It Be?

I’d love to be able to understand all languages. Communication is key, and being able to speak with anyone, anywhere, would be amazing.

How Do You Approach Helping Customers Find the Best Finance Solutions?

My focus is on supporting the team’s marketing efforts to ensure that we effectively communicate how our finance solutions can benefit businesses. By helping craft clear messages, I assist in showing customers the value we bring to their success.